Content is important to your business. Every piece you produce represents your company in a very real and sometimes very permanent way. So before you print off your product brochure, mail your your sales pitch or publish your website, it’s incredibly important to make sure that your content works.
But who can you trust with such an important job?
There are dozens of ways to make sure that the content you’ve written for your brochure, catalogue or website is written correctly. But not all of them work as well as you might hope. Luckily though, there are three highly-thought-of methods that anyone can use to (hopefully) ensure that their copy reads fluidly, fluently, and doesn’t have a raft of embarrassing typos.
This article will explore each of those three methods, examine the pros and the cons of using it, before deciding which (if any) is the best fit for the majority of businesses in the UK and further afield.
People often ask me: what’s the difference between a proofreader and a copy editor.
There used to be a simple and straight forward answer to that. Proofreaders read proofs and copy editors edited! In the days of powerful printing trade unions, there were strict rules of demarcation, and you cross them at your peril.
I remember a journalist wandering in to his company’s printing works and idly picking up a galley of type, just out of curiosity. That prompted a 24-hopur walkout by the entire printing staff, who claimed he had encroached on their territory.